The Future of Insights Summit, co-hosted by University of Georgia’s Master of Marketing Research Program and Insights Association South Atlantic Chapter, is a single track conference focused on camaraderie and education. The year's summit will center around learning from interdisciplinary research leaders, participating in panel discussions, networking with industry professionals, and mastering topics through hands-on workshops.

Please visit our official Future of Insights Summit Website to learn more about our 2025 program, sponsors, and where to stay: https://mmrfoi.com/

Testimonials

"The summit in short: Refreshing up to date content, community, and active exchange/collaboration. The topics were right on, the caliber of the people in attendance (presenters, attendees, students, faculty, board members) was astounding. Everyday a learning adventure! My first time and not the last, highly recommend it to all insights professionals near and far Athens, GA"

- Owens & Minor, Sr Manager, Customer & Market Insights


“The summit is a great way to hear from some of our industry's best and brightest in a collegial, non-salesy environment. Fewer tchotchkes and more connection than the usual research event.”

- JPMorganChase, VP


Location Information

  • Microsoft Corporate Office
  • 200 17th Street NW, Atlanta, GA, 30363 US
  • Google, Bing, MapQuest

Event Schedule

Day 1

Lunch TimeLunch

We will be catering in lunch for attendees that have arrived.

AfternoonWorkshops

We will host a series of interactive webinars for attendees to get hands on instruction in various market research topics.

EveningOpening Reception

This reception will be hosted by Insights Association, the UGA Masters of Marketing Research Program, and our sponsor Lynx Research for all attendees and include hors d'oeuvres, drinks, and fun!

Day 2

Early MorningBreakfast

We will be catering in breakfast.

MorningMorning Sessions

We will hold a number of sessions with speakers/panels about the future of the insights industry covering such topics as synthetic data, UX/CX crossover, practical applications of research needs, other industry connections, and more.

Mid-DayLunch

We will be catering in lunch.

AfternoonAfternoon Sessions

We will hold a number of sessions with speakers/panels about the future of the insights industry covering such topics as synthetic data, UX/CX crossover, practical applications of research needs, other industry connections, and more.

EveningMMR Night

Insights Association South Atlantic and the UGA Masters of Marketing Research program will be making reservations at a couple of local restaurants for 6-10 people per location. While at the conference, attendees will sign up for a spot for more personal networking opportunities! *This is a self pay event

Please select the event(s) you are likely to attended below. We recognize plans change, and this is not the final selection of event(s) you are able to attend. Rather, your input will help us plan things like room bookings and catering. Thank you in advance!

Please enter any dietary restrictions you may have below:

Register Today

If you are an MMR Board Member, an Insights Association Member, or a Young Professional (under 25) please reach out to Shari King ([email protected]) for a discount code. 

$0.00

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